This article explains how to connect to Salesforce using Postman to perform integration tests then retrieve record details from Salesforce. Salesforce provides a Connected App to connect with the platform with any other application. Getting started with Salesforce Manage Connected App First, log in to Salesforce org and go to Setup then click on App manager Click on New Connected App Button in the section. Then you will see the page below Give the Name of the Application. Enter Contact Email and any additional information suitable for your application. Enable OAuth settings in API section. Enter a Callback URL. This…

Christmas is almost upon us. Let’s imagine you just received an email that the dress which was supposed to be your dress for the party is now out of stock due to its success as you can see in the emails below. You had made the order over than one week ago and you received this email after sending a complaint to the service client or to Instagram account of the brand. Sometimes, the retailers do marketing actions and offer a reduction for the next order to apologize. Then I thought that will it be great if this email can…

What is a Data Extension? A data extension refers to a table in the Salesforce Marketing Cloud containing information about your subscribers such as name, address, age, gender, email, city. It allows you to track and update your customer’s data via, for instance, a form of data submitted through a home page or through Salesforce object records. Data extensions just like database tables can be independent or linked. Data Extensions can store all types of data such as product catalogs, e-commerce information, subscriber data or data entry from web analytics, and more…

Marketing Cloud is a digital marketing platform from Salesforce.It gives you a unified view of customers at each touchpoint and increases your revenue. Marketing cloud uses data and artificial intelligence to reach your customers with personalized content on the right channel at the perfect time. Because it is part of Salesforce Customer success, makes it easier to plan, monitor, analyze, and make a decision in real-time. Salesforce Marketing leads your customers from the first time they see your offer on your website, sign up at your services to the moment they become huge fans, and publish on their own social…

Identify the most effective journey for your customers with Path Optimizer. /Identifiez le parcours le plus efficace pour vos clients avec Path Optimizer. Experiment with Your Customer Journeys /Expérimentez avec vos parcours clients Create a Path Optimizer Activity /Créer une activité d’optimiseur de chemin

Imagine your company has decided to invest in Salesforce Marketing Cloud and Service Cloud solution. As a digital marketer, you are responsible to validate the scope of Salesforce Marketing Cloud You opt for a quickstart implementation to speed up the return out of your Salesforce investment. Implementing this type of project can take 2 to 4 weeks, depending on your marketing goals. Let’s check what is covered in the QuickStart package: Marketing Cloud QuickStart package Discovery Session– Project Kickoff– Definition of Marketing plan and goals– Understanding your business– Tailored data dictionary                   …

In Salesforce Marketing Cloud, Business Units allow controlling the access to shared information across the platform. Large companies would typically define one Business Unit per country or per department (e.g. Business development, Customer retention) to better manage their organization. With a single Marketing account (type Enterprise 2.0), we can create multiple Business Units but a hierarchical structure of the account is needed, so each child Business Unit should have a parent Business Unit. Users can have access to multiple Business Units and access to Content, Data extensions and Subscribers created in this business unit. They also can share data by using…

Imagine that you are a digital marketer at Waitrose, and you need to inform your customers by SMS when their parcel is on its way. Here is the sample SMS that we want to send to your customers. Navigate Mobile Connect and click on create message, chose Outbound. Define properties and choose your long code. Use your From Name, it is possible to create a custom one. Don’t forget to agree with the Certification opt-out Availability Select your Audience as a Contact List Create your Contact List.Select your Data extension and add a filter to exclude the null Mobile Number.…