Imagine your company has decided to invest in Salesforce Marketing Cloud and Service Cloud solution. As a digital marketer, you are responsible to validate the scope of Salesforce Marketing Cloud
You opt for a quickstart implementation to speed up the return out of your Salesforce investment.
Implementing this type of project can take 2 to 4 weeks, depending on your marketing goals. Let’s check what is covered in the QuickStart package:
Marketing Cloud QuickStart package
- Discovery Session
– Project Kickoff
– Definition of Marketing plan and goals
– Understanding your business
– Tailored data dictionary - Defining the fields to be synchronized from Service Cloud to Marketing Cloud.
- Setting all the opt-ins you need on Service Cloud
- Defining the information to be used to segment your contacts or subscribers.
- Determining the data model for Service Cloud and Marketing Cloud
- Configuring Contact Builder
- Consulting on Sender Authorization Package (SAP), the volume of Super Messages, number of Business Units, and SSL Certificates.
- Consulting on specific interfaces between Service Cloud and your front-end (e.g. Commerce Cloud)
- Account and Security Setup
- Marketing Cloud Connector Setup
– Configuring fields on Leads and Contacts records for marketing optimization by creating custom synchronization criteria to Marketing Cloud.
– Addition of a Marketing Cloud button on Contact & Lead Layout pages to enable campaign results tracking - Configuring Sender profiles
- Configuring Delivery profile
- Creating SFMC users, setting roles and permissions
- Creating Salesforce Data extensions, filtered Data extensions and Publication lists
- Creating Emails templates
- Creating Email Automations
- Creating Journeys
- View reports
- Advice on IP Warming strategy
- Training documentation
See you soon with a new post.
Live with pleasure !
Cornelia
