As you might’ve guessed Data Designer as its name indicate is a tool in Salesforce Marketing Cloud that allows marketers to design their data whether their source data are internal to Marketing Cloud or came from another external data sources system. The Data Designer tool is used to define, organize and link your contact information around what we call attributes within attribute groups or populations. The feature’s attribute groups make it easier for marketers to leverage data to create targeted campaigns that resonate with their target audience by keeping coherent communication in the short or long term. In this article,…

Salesforce Marketing Cloud offers a powerful suite of tools to help Marketers make informed decisions and streamline their marketing efforts. One of the key features of this platform is Intelligence Reports, which provide valuable insights into customer behavior and campaign performance. To get the most out of your Intelligence Reports, it’s important to connect to data extensions in Salesforce Marketing Cloud. In this article, we’ll explore how to do just that. 1-Create a Data Extension The first step in connecting to a data extension in Salesforce Marketing Cloud is to create the extension itself. To do this, navigate to the…