Setup Reply Mail Management in Email Studio Admin: *Note: You must complete DNS Record redirect to the Marketing Cloud before Reply Mail Management can be activated. If the DNS Record redirect has been completed by your team but you are still not sure about Reply Domain and Email Reply Address, reach out to support. They will let you know the details of your SAP. Mostly Reply Subdomain is: reply.XYZ.com ( where xyz.com is your SAP domain ) Mostly Email Reply Address is: reply@reply.xyz.com (where xyz.com is your SAP domain) Fill in the Reply Domain and Email Reply Address and Save.…

You probably already are aware…Salesforce Marketing Cloud is full of useful features. Some of these features can be overlooked or may solve a problem you might not encounter every day. Let’s take a closer look at a few of the potentially lesser known features within Marketing Cloud related to sending emails. Blind Carbon Copy (BCC) On occasion, an organization may want to include an additional email address besides the intended recipient of the email. A use case for this may be related to ensuring both a student and the student’s advisor receive the same email communication. On occasion, this carbon…

Salesforce Marketing Cloud users often struggle to understand the benefits that a Sender Authentication Package (SAP) has to offer. It’s included with every Pro, Corporate and Enterprise Licence. We also are often asked about the difference between SAP and a Private Domain; both are designed to optimize deliverability and sending reputation – but do they provide equal value? Included in Salesforce Marketing Cloud Packages Professional and above, the SAP offers a collection of tools which include: link and image wrapping, a dedicated IP, and Reply Mail Management (RMM). A private domain is also included in the use of SAP. While Private Domains, dedicated IPs and…

In Salesforce Marketing Cloud (SFMC), there are several types of lists that can be used to manage and organize subscriber data. Here are some common types of lists in SFMC along with examples: All Subscribers List: This is a default system list in SFMC that automatically includes all subscribers in the account. It serves as a master list of all contacts and is often used for sending system-generated emails or as a fallback option when a subscriber is not present in any other list. Example: The All Subscribers List would include all contacts who have subscribed to receive emails from your organization.…

In Marketing Cloud, you can use AMPscript functions like UpdateSingleSalesforceObject and CreateSalesforceObject to interact with Salesforce CRM objects and records directly from your email content or landing pages. These functions allow you to update or create records in your Salesforce CRM instance. Here’s an explanation of both functions: UpdateSingleSalesforceObject:The UpdateSingleSalesforceObject function is used to update an existing Salesforce CRM object record with new data. This function allows you to ensure that your Salesforce CRM data is always current and accurate. CreateSalesforceObject:The CreateSalesforceObject function allows you to create new records in your Salesforce CRM from Marketing Cloud. This can be useful for lead generation or…

Let’s dive deeper into the differences between a subscriber and a contact in Salesforce Marketing Cloud (SFMC) with an example: Subscriber: Example: Let’s say you have an online retail store, and a customer named John visits your website and signs up for your newsletter by providing his email address. In SFMC, John’s email address becomes a subscriber record. Characteristics: Subscribers are primarily associated with email communications. John’s subscriber record will include his email address and any additional information he provided during the signup process, such as his name or preferences. You can add John to specific email lists or data extensions…

For those who have been using Marketing Cloud for a while, you know that there is newer functionality that comes along that sometimes seems like it will replace older functionality, but then both features end up living together in harmony. Today, I’d like to discuss just one of those situations in Email Studio and Contact Builder’s data extension features. “They are basically the same!” you say. Yes, they are very similar in look and feel, but there are clear benefits to navigating into one over the other. So let’s jump into a demo account and figure out when it’s best…

When the Lead Capture application is not flexible enough to retrieve the Facebook Leads into SFMC Account, you can use the webhooks to get them in real-time, and here is the recipe for it. Facebook has highly configurable and complex tools, APIs, and technologies for running campaigns on the platform. Surfing into the terms such as Facebook Pages, App, Token Types, Permissions, Business Integration, Lead Retrieval, Webhooks, Campaigns/Ad Set/Ad Form, Tracking Parameters and all the official documentation (there is a world out there, and it’s calling my your name) is sometimes intimidating for getting started with Facebook Leads integration. Therefore, I will just walk the walk with the noticeably short introduction for each term. You can…

To build a dynamic content block that renders the correct content based on gender, you can follow these steps in Salesforce Marketing Cloud (SFMC): Data Extension: Ensure that you have a data extension or a data source that contains the subscriber data, including the gender attribute. The gender attribute should have distinct values such as “Male” and “Female” for each subscriber. Personalization Strings: Use personalization strings or AMPscript to fetch the subscriber’s gender attribute from the data extension. Personalization strings are typically used in HTML-based emails, while AMPscript can be used in both HTML and text-based emails. For example, to retrieve the…

The differences between REST and SOAP APIs in Salesforce Marketing Cloud (SFMC) with some general examples: Communication and Data Format: REST API Example: Let’s say you want to retrieve subscriber data from SFMC. Using a REST API, you would make an HTTP GET request to the appropriate endpoint, such as https://yourSFMCendpoint.com/subscribers. The response would be in JSON format, containing the subscriber data as a JSON object or an array of objects. SOAP API Example: With a SOAP API, you would construct a SOAP request message in XML format, specifying the action and parameters needed. For example, you might create a SOAP request…