In Marketing Cloud, you can use AMPscript functions like UpdateSingleSalesforceObject and CreateSalesforceObject to interact with Salesforce CRM objects and records directly from your email content or landing pages. These functions allow you to update or create records in your Salesforce CRM instance. Here’s an explanation of both functions:
- UpdateSingleSalesforceObject:The UpdateSingleSalesforceObject function is used to update an existing Salesforce CRM object record with new data. This function allows you to ensure that your Salesforce CRM data is always current and accurate.
- CreateSalesforceObject:The CreateSalesforceObject function allows you to create new records in your Salesforce CRM from Marketing Cloud. This can be useful for lead generation or managing other types of data within Salesforce.
Both of these functions are powerful tools for integrating your Marketing Cloud email campaigns or landing pages with Salesforce CRM, allowing you to keep your customer data up-to-date and create new records as needed. However, keep in mind that proper authentication and permissions are required to use these functions effectively and securely.LikeComment
