Let’s dive deeper into the differences between a subscriber and a contact in Salesforce Marketing Cloud (SFMC) with an example: Subscriber: Example: Let’s say you have an online retail store, and a customer named John visits your website and signs up for your newsletter by providing his email address. In SFMC, John’s email address becomes a subscriber record. Characteristics: Subscribers are primarily associated with email communications. John’s subscriber record will include his email address and any additional information he provided during the signup process, such as his name or preferences. You can add John to specific email lists or data extensions…

For those who have been using Marketing Cloud for a while, you know that there is newer functionality that comes along that sometimes seems like it will replace older functionality, but then both features end up living together in harmony. Today, I’d like to discuss just one of those situations in Email Studio and Contact Builder’s data extension features. “They are basically the same!” you say. Yes, they are very similar in look and feel, but there are clear benefits to navigating into one over the other. So let’s jump into a demo account and figure out when it’s best…

When the Lead Capture application is not flexible enough to retrieve the Facebook Leads into SFMC Account, you can use the webhooks to get them in real-time, and here is the recipe for it. Facebook has highly configurable and complex tools, APIs, and technologies for running campaigns on the platform. Surfing into the terms such as Facebook Pages, App, Token Types, Permissions, Business Integration, Lead Retrieval, Webhooks, Campaigns/Ad Set/Ad Form, Tracking Parameters and all the official documentation (there is a world out there, and it’s calling my your name) is sometimes intimidating for getting started with Facebook Leads integration. Therefore, I will just walk the walk with the noticeably short introduction for each term. You can…

To build a dynamic content block that renders the correct content based on gender, you can follow these steps in Salesforce Marketing Cloud (SFMC): Data Extension: Ensure that you have a data extension or a data source that contains the subscriber data, including the gender attribute. The gender attribute should have distinct values such as “Male” and “Female” for each subscriber. Personalization Strings: Use personalization strings or AMPscript to fetch the subscriber’s gender attribute from the data extension. Personalization strings are typically used in HTML-based emails, while AMPscript can be used in both HTML and text-based emails. For example, to retrieve the…

The differences between REST and SOAP APIs in Salesforce Marketing Cloud (SFMC) with some general examples: Communication and Data Format: REST API Example: Let’s say you want to retrieve subscriber data from SFMC. Using a REST API, you would make an HTTP GET request to the appropriate endpoint, such as https://yourSFMCendpoint.com/subscribers. The response would be in JSON format, containing the subscriber data as a JSON object or an array of objects. SOAP API Example: With a SOAP API, you would construct a SOAP request message in XML format, specifying the action and parameters needed. For example, you might create a SOAP request…

Reply Mail Management Once you complete the SAP Configuration, you’d be able to go in and setup Reply Mail Management from Setup > Platform Tools > Feature Settings > Email Studio > Reply Mail Management If your SAP is @abc.com and you’ve finished DNS Record Redirect then you can begin setting up RMM. Most Reply Subdomains begins with “reply” thus Reply Subdomain becomes reply.abc.com For Email Reply Address it’ll be something like this — reply@reply.abc.com You can control auto-responders and manual unsubscribe requests via reply filters – RMM will check if the reply is sent via Auto Responder or if…

What is a Sender Profile? Within Marketing Cloud Setup, a sender profile defines the From information for a send in a centralized location. Marketing Cloud Email reuses the information over numerous emails, eliminating the need for selection each time. In the email client of the subscriber, the sender profile includes the sender’s name and address and gives the impression that the message was sent from that person. To set up the sender profile in the Salesforce marketing cloud we need four attributes into our target data extension: From Name – This attribute holds the From name for the email message sent…

Have you ever wondered what all the different Journey Builder Entry Sources do? You’ve probably been mostly using the Data Extension entry, and maybe Salesforce Data. If you’re like me, you are curious to find out all the other options that might be available. I will take you through 9 Entry Sources in Marketing Cloud, advising you on when they are good to use, and scenarios where they are not suitable. What are Journey Builder Entry Sources? A Journey Builder Entry Source injects data into a Marketing Cloud journey, based on the settings specified in the Journey Entry Event (that a user…

In this post, we will cover one of the entry sources of the Journey Builder called ‘Salesforce Data.’ When the Marketing Cloud account is integrated with Sales/Service Cloud using the Marketing Cloud Connector, this entry source can be used to trigger the journeys whenever an object record gets created or updated. ENTRY SOURCE FLOW Let’s go through each of the steps involved, in detail. STEP 1: SELECT OBJECT First, choose a Sales or Service Cloud object for the entry event source. After selection, it will display a set of ID-related fields (based on the lookup with User/Contact/Lead/PersonAccount Objects) that has…

In this post, we will cover the basics of ‘Send Throttle‘ and how to use it in Salesforce Marketing Cloud. What is throttle? Throttle is used to control the number of messages to be sent out each day within a specified period of time, rather than sending it all at once. There are two options that need to be set: 1. Delivery Window – Specify the time range between which the email sends would occur 2. Hourly Threshold – Number of emails to be sent each hour Why do we need throttle in SFMC? Control traffic to the website Handle…