Friends in the SFMC, I’d like to share some knowledge/findings from the SFMC platform that I came across while working on one of the use case using one of the most well-liked functions in SFMC that is primarily used in CloudPages, which is called “API Object Functions” under this “SetObjectProperty”. The SetObjectProperty() function is mostly used to set the properties to add to or update the Subscriber object through CloudPages based on various business logics. Additionally, we’ll discuss nuances of Custom Profile Attributes and how SFMC updates them. Before that let’s go through the use case which I was implementing and got into trouble with the SetObjectProperty and Custom Profile Attribute issue. USE CASE…

This is my first article in the SFMC domain, and my first experience working with SSJS, so I figured I’d write it and share my experience with a larger audience who are still trying/writing their first SSJS code, as well as those who are already a SME in this area and could help me make this post more accessible to more people and improve if I’ve missed anything. So let’s get this party started! Use Case – So, I just received a request from a client who needed an automated notice alert sent to their email whenever a file was…

Whether you’re a Salesforce Marketing Cloud newbie or an advanced user, it’s surprising how often you might encounter a feature you’d never seen before that will enhance and safeguard your use of Marketing Cloud. I will highlight a few of those features that could help you find even more Marketing Cloud ROI. This first article in the series will focus on features related to email testing and deployment. 1. Change links within an email AFTER an email has been sent So you’ve sent an email out to your entire subscriber base. Even after testing your email thoroughly, you somehow missed…

Setup Reply Mail Management in Email Studio Admin: *Note: You must complete DNS Record redirect to the Marketing Cloud before Reply Mail Management can be activated. If the DNS Record redirect has been completed by your team but you are still not sure about Reply Domain and Email Reply Address, reach out to support. They will let you know the details of your SAP. Mostly Reply Subdomain is: reply.XYZ.com ( where xyz.com is your SAP domain ) Mostly Email Reply Address is: reply@reply.xyz.com (where xyz.com is your SAP domain) Fill in the Reply Domain and Email Reply Address and Save.…

You probably already are aware…Salesforce Marketing Cloud is full of useful features. Some of these features can be overlooked or may solve a problem you might not encounter every day. Let’s take a closer look at a few of the potentially lesser known features within Marketing Cloud related to sending emails. Blind Carbon Copy (BCC) On occasion, an organization may want to include an additional email address besides the intended recipient of the email. A use case for this may be related to ensuring both a student and the student’s advisor receive the same email communication. On occasion, this carbon…

Salesforce Marketing Cloud users often struggle to understand the benefits that a Sender Authentication Package (SAP) has to offer. It’s included with every Pro, Corporate and Enterprise Licence. We also are often asked about the difference between SAP and a Private Domain; both are designed to optimize deliverability and sending reputation – but do they provide equal value? Included in Salesforce Marketing Cloud Packages Professional and above, the SAP offers a collection of tools which include: link and image wrapping, a dedicated IP, and Reply Mail Management (RMM). A private domain is also included in the use of SAP. While Private Domains, dedicated IPs and…

In Salesforce Marketing Cloud (SFMC), there are several types of lists that can be used to manage and organize subscriber data. Here are some common types of lists in SFMC along with examples: All Subscribers List: This is a default system list in SFMC that automatically includes all subscribers in the account. It serves as a master list of all contacts and is often used for sending system-generated emails or as a fallback option when a subscriber is not present in any other list. Example: The All Subscribers List would include all contacts who have subscribed to receive emails from your organization.…

In Marketing Cloud, you can use AMPscript functions like UpdateSingleSalesforceObject and CreateSalesforceObject to interact with Salesforce CRM objects and records directly from your email content or landing pages. These functions allow you to update or create records in your Salesforce CRM instance. Here’s an explanation of both functions: UpdateSingleSalesforceObject:The UpdateSingleSalesforceObject function is used to update an existing Salesforce CRM object record with new data. This function allows you to ensure that your Salesforce CRM data is always current and accurate. CreateSalesforceObject:The CreateSalesforceObject function allows you to create new records in your Salesforce CRM from Marketing Cloud. This can be useful for lead generation or…