Reply Mail Management Once you complete the SAP Configuration, you’d be able to go in and setup Reply Mail Management from Setup > Platform Tools > Feature Settings > Email Studio > Reply Mail Management If your SAP is @abc.com and you’ve finished DNS Record Redirect then you can begin setting up RMM. Most Reply Subdomains begins with “reply” thus Reply Subdomain becomes reply.abc.com For Email Reply Address it’ll be something like this — reply@reply.abc.com You can control auto-responders and manual unsubscribe requests via reply filters – RMM will check if the reply is sent via Auto Responder or if…

What is a Sender Profile? Within Marketing Cloud Setup, a sender profile defines the From information for a send in a centralized location. Marketing Cloud Email reuses the information over numerous emails, eliminating the need for selection each time. In the email client of the subscriber, the sender profile includes the sender’s name and address and gives the impression that the message was sent from that person. To set up the sender profile in the Salesforce marketing cloud we need four attributes into our target data extension: From Name – This attribute holds the From name for the email message sent…

Have you ever wondered what all the different Journey Builder Entry Sources do? You’ve probably been mostly using the Data Extension entry, and maybe Salesforce Data. If you’re like me, you are curious to find out all the other options that might be available. I will take you through 9 Entry Sources in Marketing Cloud, advising you on when they are good to use, and scenarios where they are not suitable. What are Journey Builder Entry Sources? A Journey Builder Entry Source injects data into a Marketing Cloud journey, based on the settings specified in the Journey Entry Event (that a user…

In this post, we will cover one of the entry sources of the Journey Builder called ‘Salesforce Data.’ When the Marketing Cloud account is integrated with Sales/Service Cloud using the Marketing Cloud Connector, this entry source can be used to trigger the journeys whenever an object record gets created or updated. ENTRY SOURCE FLOW Let’s go through each of the steps involved, in detail. STEP 1: SELECT OBJECT First, choose a Sales or Service Cloud object for the entry event source. After selection, it will display a set of ID-related fields (based on the lookup with User/Contact/Lead/PersonAccount Objects) that has…

In this post, we will cover the basics of ‘Send Throttle‘ and how to use it in Salesforce Marketing Cloud. What is throttle? Throttle is used to control the number of messages to be sent out each day within a specified period of time, rather than sending it all at once. There are two options that need to be set: 1. Delivery Window – Specify the time range between which the email sends would occur 2. Hourly Threshold – Number of emails to be sent each hour Why do we need throttle in SFMC? Control traffic to the website Handle…

In this post, we will cover how to suppress the email sends to a specific set of Subscribers using Exclusion scripts. The Exclusion script is an optional section displayed when configuring an email send, where the AMPscript expressions can be added. The records are evaluated against the condition defined and if they result in ‘true’, they are excluded from the send. This feature is available in the following applications: 1. Content Builder Go to Email Studio Under the Content Builder Emails tab, click on the email that needs to be sent On the top-right, click on the ‘Send’ button While…

The Sender Authentication Package (SAP) helps your subscribers to identify your brand and increases awareness about your brand. SAP provides a collection of features designed to help ensure that your email messages reach the inboxes of the intended recipients. SAP Features : 1. Private Domain : This feature assigns a domain used to send email. The domain acts as a “From address” for all your email sends to solidify your reputation and further your brand at the same time. Marketing Cloud authenticates all email sends using the Sender Policy Framework (SPF), Sender ID, and DomainKeys Identified Mail (DKIM) to prevent…

There are a lot of different ID’s across Marketing Cloud. Definitions are scattered across various pages of documentation and their interplay can be a little confusing. Here are my compiled notes to be used in conjunction with the official documentation… MID: short for Marketing Cloud Member ID. These are the digits next to your business unit names in an Enterprise Account when you hover over the business unit selection from the drop down. SubscriberID: System generated unique subscriber identifier associated with attribute set. SubscriberKey: Customer specified unique subscriber identifier that allows subscribers to change their email address and still retain tracking and preference data. Once…

Aggregate functions allow us to group multiple rows of data by some defining characteristic of the group, such as job department or month, so that summary statistics about the group (averages, totals, maximums etc.) can be calculated. The output is a single value which is based on the set of values in the source data. There are five aggregate functions, namely; SUM, AVG, MIN, MAX and COUNT. These aggregate functions are used in conjunction with the GROUP BY and HAVING clauses as part of our SELECT statement. The GROUP BY clause will divide the rows of a table into groups that have identical values in one or more columns.…

The CloudPagesURL() function provides a secure and efficient way to link out to CloudPages from email messages. <a href="%%=RedirectTo(CloudPagesURL(4132))=%%">Click HERE</a> It generates a URL link to the landing page with an encrypted query string appended —meaning no subscriber information is passed in clear text. https://pub.s10.exacttarget.com/1qVt23cf?qs=92fcbe6d03c54df75b03c7d674f2e836 This encrypted query string (?qs=______) references the email and allows standard system personalisation strings to be used on a landing page.Personalisation Strings | Training | SalesforceThese tables include available personalisation strings for usehelp.salesforce.com When using the RedirectTo(CloudPagesURL(1234)) function, I was curious if it was required to use requestParameter, queryParameter, or possiblyAttributeValue(). In fact, it is A LOT simpler than that. As…