• Features Marketing Cloud - Uncategorized

    Add Data into Data Extension via REST API

    There are numerous scenarios in which rows of data must be upserted into a data extension via API. Writing to a data extension directly provides access without requiring the Website Manager skills. First you’ll need to create the API endpoint by creating an Installed Package in SFMC setup. Plus the read/write privileges to data extensions specifically for this API call. Once done, use the authorization end point to get the Bearer token which will be needed to data rows into the DE. The endpoint is: /data/v1/async/dataextensions/key:[data_extension_key/rows For example, the full URL would be similar to this where “uniqueprefixhere” is the auto-generated prefix…

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    Leveraging Attribute Groups in Salesforce Marketing Cloud’s Data Designer

    As you might’ve guessed Data Designer as its name indicate is a tool in Salesforce Marketing Cloud that allows marketers to design their data whether their source data are internal to Marketing Cloud or came from another external data sources system. The Data Designer tool is used to define, organize and link your contact information around what we call attributes within attribute groups or populations. The feature’s attribute groups make it easier for marketers to leverage data to create targeted campaigns that resonate with their target audience by keeping coherent communication in the short or long term. In this article,…

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    Streamlining Your Intelligence Reports with Data Extensions in Salesforce Marketing Cloud

    Salesforce Marketing Cloud offers a powerful suite of tools to help Marketers make informed decisions and streamline their marketing efforts. One of the key features of this platform is Intelligence Reports, which provide valuable insights into customer behavior and campaign performance. To get the most out of your Intelligence Reports, it’s important to connect to data extensions in Salesforce Marketing Cloud. In this article, we’ll explore how to do just that. 1-Create a Data Extension The first step in connecting to a data extension in Salesforce Marketing Cloud is to create the extension itself. To do this, navigate to the…

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    Maintain the Send Log/Maintenir the Send Log

    Learning Objectives /Objectif de formation After completing this unit, you’ll be able to: / Une fois cette unité terminée, vous pourriez : Clean and maintain send log data extensions. /Nettoyer et maintenir send log data extensions Ensure send logging is not a single point of failure for sends. / Assurez-vous que la journalisation des envois ne constitue pas un point de défaillance unique pour les envois. In the previous unit, you followed along as Michele set up NTO’s send logging data extensions for all of their sends. As we’ve mentioned, it’s important to remember that each send logging data extension is…

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    Create the Send Log /Creation de Send Log

    Learning Objectives /Objectifs de formation After completing this unit, you’ll be able to: / Une fois cette unité terminée, vous pourriez : Create send logging data extensions for your marketing channels. / Créez des extensions de données de journalisation des envois pour vos canaux de marketing. Enable send logging in your account. /Activez l’enregistrement des envois dans votre compte.   Before You Begin / Avant de commencer In this module, we assume you are a Marketing Cloud admin with the proper permissions to configure and use Contact Builder. If you’re not an admin for Marketing Cloud, that’s OK. Read along…

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    Plan for Send Logging/ Planifier l’enregistrement des envois

    Learning Objectives/ Objectifs de formation After completing this unit, you’ll be able to: / Une fois cette unité terminée, vous pourriez : Describe the purpose of send logging. /Decrire le but des enregistrement des envois. Evaluate your send logging needs./ Évaluez vos besoins en matière d’ enregistrement d’envois. Create a basic send logging plan. / Créer un plan de base de logging d’ enregistrement d’envois. Time to Capture the Data/ Il est temps de collecter les données Marketing Cloud offers a vast amount of information through Analytics Builder and its suite of standard reports. However, there are times you may…

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    Installed package

    How to interact with Salesforce Marketing Cloud API by creating an Installed package. Let’s get started 1.First log in to Marketing Cloud and go to Setup (to be found under your username, as per the image below) 2. Under Platform tools, expand the Apps section and click on Installed Packages, then click on New. 3. Name the package, enter the Description and Save 4.  You will see the Package Details below after the package is saved. Then click on Add Component. 5. Select a Component Type. For our interacting purposes, select API Integration. 6.Select Server to Server and click on Next 7.…

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    How to create a PDF page

    Hello everyone! Today we will learn how to create a PDF page in Salesforce!Imagine for a minute that, after choosing Salesforce to better manage your business, your HR  Dpt needs to extract a candidate’s information as a PDF. Knowing it is not part of the standard functionality of Salesforce, how will you do?We will proceed in two steps1) Creation of a Visualforce page2) Creation of static resource page This is your Applicant detail page Here your PDF page you wish to have! 1) Creation of a Visualforce page <apex:page standardController = ″Applicant__c″ RENDerAs = ″PDF″ > <apex:image id=″popo″ value =…

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    Automate Audience Segmentation /Automatiser la segmentation d’audience

    Learning Objectives /Objectifs de formation After completing this unit, you’ll be able to: /Une fois cette unité terminée, vous pourrez : Describe two ways you can automate segmentation. /Décrire deux manières d’automatiser la segmentation Automate segmentation with a filter activity. /Automatiser la segmentation à l’aide d’une activité de filtrage The Main Event /Le nerf de la guerre Automation is what it’s all about. As your marketing efforts grow, you have to scale up in a way that saves time, money, staff time, and resources. Automation does just that. It’s likely why you’d acquire a product like Marketing Cloud to begin with.…