One of the most critical knowledge that marketers must have is a clear vision of how to launch a campaign and an accurate understanding of how to measure performance.
That being pointed out, in this article, we’ll go over one of the most important settings to make when tracking metrics in Email Studio’s engagement report.
If this is not a new topic to you, I’m sure you’ve seen these unusual numbers of clicks in the engagement report for just one record, for example.
And, like me, you might be wondering why and how someone might have clicked on a specific CTA so many times.
If so, you’ve come to the correct place, after reading this article you will know why and how these random outcomes can appear and most importantly how to avoid these issues.
Here are a few instances, along with the predicted results for each :
1. BUTTONS WITH SAME LINK AND NO ALIAS
Article 1
<a alias="" href="www.example.com">Read more</a>
Article 2
<a alias="" href="www.example.com">Read more</a>
Result in a single record with merged metrics.
2. BUTTONS WITH SAME LINK AND SAME ALIAS
Article 1
<a alias="read more" href="www.example.com">Read more</a>
Article 2
<a alias="read more" href="www.example.com">Read more</a>
Result in a single record with merged metrics.
3. BUTTONS WITH SAME LINK AND DIFFERENT ALIAS
Article 1
<a alias="read more1" href="www.example.com">Read more</a>
Article 2
<a alias="read more2" href="www.example.com">Read more</a>
Result in two records with individual metrics.
4. BUTTONS WITH DIFFERENT LINKS AND SAME ALIAS
Article 1
<a alias="read more" href="www.example1.com">Read more</a>
Article 2
<a alias="read more" href="www.example2.com">Read more</a>
Result in two records with individual metrics.
5. BUTTONS WITH DIFFERENT LINKS AND DIFFERENT ALIAS
Article 1
<a alias="read more1" href="www.example1.com">Read more</a>
Article 2
<a alias="read more2" href="www.example2.com">Read more</a>
Result in two records with individual metrics.
Metrics are recognized as one of the most essential factors in determining the effectiveness of an email. If you want accurate tracking information for the email, make sure to use a distinct alias!
