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    Leveraging Attribute Groups in Salesforce Marketing Cloud’s Data Designer

    As you might’ve guessed Data Designer as its name indicate is a tool in Salesforce Marketing Cloud that allows marketers to design their data whether their source data are internal to Marketing Cloud or came from another external data sources system. The Data Designer tool is used to define, organize and link your contact information around what we call attributes within attribute groups or populations. The feature’s attribute groups make it easier for marketers to leverage data to create targeted campaigns that resonate with their target audience by keeping coherent communication in the short or long term. In this article,…

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    Streamlining Your Intelligence Reports with Data Extensions in Salesforce Marketing Cloud

    Salesforce Marketing Cloud offers a powerful suite of tools to help Marketers make informed decisions and streamline their marketing efforts. One of the key features of this platform is Intelligence Reports, which provide valuable insights into customer behavior and campaign performance. To get the most out of your Intelligence Reports, it’s important to connect to data extensions in Salesforce Marketing Cloud. In this article, we’ll explore how to do just that. 1-Create a Data Extension The first step in connecting to a data extension in Salesforce Marketing Cloud is to create the extension itself. To do this, navigate to the…

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    Maintain the Send Log/Maintenir the Send Log

    Learning Objectives /Objectif de formation After completing this unit, you’ll be able to: / Une fois cette unité terminée, vous pourriez : Clean and maintain send log data extensions. /Nettoyer et maintenir send log data extensions Ensure send logging is not a single point of failure for sends. / Assurez-vous que la journalisation des envois ne constitue pas un point de défaillance unique pour les envois. In the previous unit, you followed along as Michele set up NTO’s send logging data extensions for all of their sends. As we’ve mentioned, it’s important to remember that each send logging data extension is…

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    Create the Send Log /Creation de Send Log

    Learning Objectives /Objectifs de formation After completing this unit, you’ll be able to: / Une fois cette unité terminée, vous pourriez : Create send logging data extensions for your marketing channels. / Créez des extensions de données de journalisation des envois pour vos canaux de marketing. Enable send logging in your account. /Activez l’enregistrement des envois dans votre compte.   Before You Begin / Avant de commencer In this module, we assume you are a Marketing Cloud admin with the proper permissions to configure and use Contact Builder. If you’re not an admin for Marketing Cloud, that’s OK. Read along…

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    Plan for Send Logging/ Planifier l’enregistrement des envois

    Learning Objectives/ Objectifs de formation After completing this unit, you’ll be able to: / Une fois cette unité terminée, vous pourriez : Describe the purpose of send logging. /Decrire le but des enregistrement des envois. Evaluate your send logging needs./ Évaluez vos besoins en matière d’ enregistrement d’envois. Create a basic send logging plan. / Créer un plan de base de logging d’ enregistrement d’envois. Time to Capture the Data/ Il est temps de collecter les données Marketing Cloud offers a vast amount of information through Analytics Builder and its suite of standard reports. However, there are times you may…

  • Features Marketing Cloud

    Getting record details from Salesforce using the Rest API

    This article explains how to connect to Salesforce using Postman to perform integration tests then retrieve record details from Salesforce. Salesforce provides a Connected App to connect with the platform with any other application. Getting started with Salesforce Manage Connected App First, log in to Salesforce org and go to Setup then click on App manager Click on New Connected App Button in the section. Then you will see the page below Give the Name of the Application. Enter Contact Email and any additional information suitable for your application. Enable OAuth settings in API section. Enter a Callback URL. This…

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    Installed package

    How to interact with Salesforce Marketing Cloud API by creating an Installed package. Let’s get started 1.First log in to Marketing Cloud and go to Setup (to be found under your username, as per the image below) 2. Under Platform tools, expand the Apps section and click on Installed Packages, then click on New. 3. Name the package, enter the Description and Save 4.  You will see the Package Details below after the package is saved. Then click on Add Component. 5. Select a Component Type. For our interacting purposes, select API Integration. 6.Select Server to Server and click on Next 7.…

  • Features Marketing Cloud

    Sorry, this item is out of stock

    Christmas is almost upon us. Let’s imagine you just received an email that the dress which was supposed to be your dress for the party is now out of stock due to its success as you can see in the emails below. You had made the order over than one week ago and you received this email after sending a complaint to the service client or to Instagram account of the brand. Sometimes, the retailers do marketing actions and offer a reduction for the next order to apologize. Then I thought that will it be great if this email can…

  • Salesforce Administrator

    Resolve and Prevent Duplicate Data /Résolution et prévention des données en double

    Learning Objectives /Objectifs de formation After completing this unit, you’ll be able to: /Une fois cette unité terminée, vous pourrez : Explain the difference between matching rules and duplicate rules. /Expliquer la différence entre les règles de correspondance et les règles de duplication Identify features of standard matching rules. /Identifier les caractéristiques des règles de correspondance standard Discover options for customizing matching rules. /Découvrir des options permettant de personnaliser les règles de correspondance Create matching rules. /Créer des règles de correspondance Rules Deep-Dive /Approfondissement des règles Matching rules and duplicate rules work together to ensure that your sales teams work with…