Imagine you are SalesforceJandJ’s marketing manager and you have been hired to implement Pardot for this company. Pardot is a B2B marketing automation tool that aims to align sales and marketing by helping marketers to nurture and warm up sales leads. One of the first tasks to do when you implement Pardot is to give to marketers the ability to track visitors of your site via Pardot.. To do this, you must add the Pardot tracking code on your site. We will see how to do this in the next 2 steps: 1) Access your Pardot tracking code 2) Add…