• Développement pour Marketing Cloud

    Learn Administration Basics /Apprenez les bases de l’administration

    June 10, 2020 - By 

    Learning Objectives /Objectifs de formation After completing this unit, you’ll be able to: /Une fois cette unité terminée, vous pourrez : Explain types of Marketing Cloud tenants. /Expliquer les types de locataires Marketing Cloud. Describe what a business unit is. /Décrire ce qu’est une unité commerciale Identify what you can configure in Marketing Cloud Administration. /Identifier ce que vous pouvez configurer dans Marketing Cloud Administration. Whitelist IP addresses for Marketing Cloud. /Adresses IP en liste blanche pour Marketing Cloud. As a Marketing Cloud developer, you may or may not have admin access to a Marketing Cloud account, but it helps to…

  • Développement pour Marketing Cloud

    Explore Developer Tools /Explorer les outils de développement

    June 10, 2020 - By 

    Learning Objectives /Objectifs de formation After completing this unit, you’ll be able to: /Une fois cette unite terminée, vous pourrez : Explain the differences between the Marketing Cloud REST and SOAP APIs. /Expliquer les différences entre les API Marketing Cloud REST et SOAP. Describe how you can use the Marketing Cloud SDKs./Décrire comment utiliser les SDK Marketing Cloud. Name the Marketing Cloud programmatic languages. /Nommer les langages de programmation Marketing Cloud. Introduction /Introduction So you’re a Marketing Cloud developer. Whether you’ve been doing this a while, or learning it for the first time, we want to introduce you to the…

  • Uncategorized

    Create a Path Optimizer Activity /Créer une activité d’optimiseur de chemin

    June 5, 2020 - By 

    Learning Objectives / Objectifs de formation After completing this unit, you’ll be able to: / Une fois cette unité terminée, vous pourrez : Create a Path Optimizer test in Journey Builder. /Créez un test Path Optimizer dans Journey Builder. Describe Path Optimizer activity options. /Décrire les options d’activité de Path Optimizer. Before You Begin /Avant de commencer In this module, we assume you are a Marketing Cloud user with the proper permissions to create journeys in Journey Builder. If you’re not, that’s OK. Read along to learn how you would take the steps in a production org. Don’t try to…

  • Uncategorized

    Experiment with Your Customer Journeys /Expérimentez avec vos parcours clients

    June 5, 2020 - By 

    Learning Objectives / Objectifs de formation After completing this unit, you’ll be able to: / Une fois cette unité terminée, vous pourrez : Describe how to use Path Optimizer in Journey Builder. /Décrire comment utiliser Path Optimizer dans Journey Builder. Consider ways to test and improve your journeys. /Envisagez des moyens de tester et d’améliorer vos voyages. Identify Path Optimizer use cases. /Identifiez les cas d’utilisation de Path Optimizer. Journey Builder Experimentation /Expérimentation de Journey Builder Famous scientist, Marie Curie, became the first woman to win a Nobel Prize for her research on radioactivity. She developed a theory and went…

  • Features Marketing Cloud

    Quickstart Implementation of Salesforce Marketing Cloud

    June 2, 2020 - By 

    Imagine your company has decided to invest in Salesforce Marketing Cloud and Service Cloud solution. As a digital marketer, you are responsible to validate the scope of Salesforce Marketing Cloud You opt for a quickstart implementation to speed up the return out of your Salesforce investment. Implementing this type of project can take 2 to 4 weeks, depending on your marketing goals. Let’s check what is covered in the QuickStart package: Marketing Cloud QuickStart package Discovery Session– Project Kickoff– Definition of Marketing plan and goals– Understanding your business– Tailored data dictionary                   …